Lunch and Learn: Managing Online Content
11:45 a.m.-1 p.m., Monday, April 10, 2017, Economic Development Division Offices, 102 N. Murray Avenue
Deadline to Register: Thursday, April 6. Contact Mary Haley Thompson, firstname.lastname@example.org
Lunch will be provided at $9/person
People are now more likely to research your business online before visiting in person. What kind of message is conveyed through your online content? Are you managing this content effectively? Learn how to create compelling content that engages, educates, and motivates your customer base.
This session is offered by Shawna Cass, ABC, a freelance communications consultant with more than 20 years of public relations and marketing experience. Over the past several years, Shawna’s inventoried, audited, and written content for several websites and digital marketing plans, giving her a unique insight into what works, common mistakes made by organizations, and how to use digital marketing effectively to meet business goals.
The City of Anderson has partnered with the Clemson Area Small Business Development Center (SBDC) for the program to grow the entrepreneurial community in Anderson. This event is the second of a three-part series featuring digital marketing for small businesses. Each session covers a different topic; attendees are welcome to any or all of the three sessions, depending on your business needs and interests.
Grant Incentive Awarded for New Economic Development Project
March 28, 2017 – The City of Anderson has awarded a total grant incentive of $68,500 to assist with development of a new restaurant and residential apartments located at 101 Federal St in Downtown Anderson, an area of Council Priority.
One of the primary missions of the City of Anderson is to encourage development and improve the tax base and enhance the livability of the Anderson Area. The grant incentive amount is based upon the total capital investment and new revenue generated as calculated over a five-year period, which aligns with economic growth as identified in the City’s Redevelopment Plan. The grant will be disbursed over five years.
The development will satisfy a niche market opportunity of specialty food as identified in the retail recommendations by Greenberg Development Services. The retail gap analysis generated in March of 2017 reports a demand for such establishments as residents are spending more for such products than our current local businesses can capture.
The Developer’s project meets the eligibility criteria and other factors of consideration regarding the program in the following particulars.
The grant incentive is a tool to encourage private capital investment and reinvestment in Downtown Anderson, a geographical area defined as the Tax Increment Financing District (TIF). The purpose of the Economic Development Incentive Program is to allow public support of economic projects to foster, promote, and enhance local economic development efforts.
The Economic Development Division focuses on plans and programs fostering the economic development and redevelopment of the City, including areas of recruitment, real estate development, business expansion/retention, marketing, promotions and planning.
Lunch and Learn: Building a Digital Marketing Plan
11:45 a.m.-1 p.m., Monday, March 13, 2017, Economic Development Division Offices, 102 N. Murray Avenue
Learn how to build a digital marketing strategy for your business featuring guest speaker, Shawna Cass. If you own a business, you’re likely already marketing online. But how do you know if what you’re posting is reaching and motivating your customers to buy? Learn why digital marketing strategies are important, and how to build one. This session is offered by Shawna Cass, ABC, a freelance communications consultant with more than 20 years of public relations and marketing experience. Over the past several years, Shawna’s inventoried, audited, and written content for a large variety of websites and digital marketing plans – giving her a unique insight into what works, common mistakes made by organizations, and how to use digital marketing effectively to meet your organization’s business goals.
New Economic Development Director
In January we welcomed Stephen Taylor to the Economic Development team! Stephen comes to Anderson with public service and economic development experience from Abbeville County and the City of Clinton, SC.
Downtown Anderson Welcomes New Restaurant
Shucks Oyster Bar opened January 31st at 215 North Main Street. Shucks offers different types of oysters, clams, crab legs, scallops, & shrimp. Stop by for an authentic Lowcountry boil in addition to a full service bar!
Bleckley Station Event Venue Open
The 2017 Anderson Debutante Ball and the Camellia Ball showcased downtown’s newest premier event destination in January, the Bleckley Station. Other developments include The Dog House on Society Street, and Anderson School of Dance. ASD recently renovated and moved into its new space at 219 E. Benson Street. All of these new developments were granted incentives from the City’s Business Assistance Program.
Upcoming March Events – Mark Your Calendar
First Friday on Federal Street, 5-7 p.m., March 3. Merchants will showcase their products; entertainment, food & beverage will fuel an exciting atmosphere to kick off the weekend. Like me on Facebook
Celebrate St. Patrick’s Day in Downtown Anderson
First Flight’s annual Race the Rainbow 5K & 10K is taking place on Saturday, March 18. The one mile fun run starts at 8 a.m. and the 5K and 10K start at 8:30! To Register visit Active.com St. Patrick’s Day Specials:
On the Horizon
You may have noticed work at the Historic Wilhite House on South McDuffie Street. Keep an eye out for the estate to be put on the market as a single-family home this Spring! We are ecstatic to see people investing in Anderson’s heritage and dedicated to giving new life to the Wilhite.
Lunch & Learn Series to begin March 2017
The City of Anderson has partnered with the Clemson Area Small Business Development Center (SBDC) to invigorate the entrepreneurial community in Anderson. The latest series of Lunch & Learn Sessions are scheduled the second Monday of every month from 11:45 a.m. – 1 p.m.. Lunch will be provided at $9/person.
To register for the March 13th session, please email Mary Haley Thompson at email@example.com. City of Anderson Economic Development Division 102 N. Murray Avenue
Winter Events Recap
Holiday Ice is a catalyst for economic impact in downtown during the holiday season. This year was its second year as one of the City’s premier special events in Carolina Wren Park. 4300 participants from 30 states and more than 70 cities and towns glided across the rink in downtown Anderson from November to January.
Tree Lighting and Christmas Parade Each year The Main Street Program organizes the Piedmont Natural Gas Holiday Walk & Christmas Tree Lighting in downtown. This is a great opportunity to get in the spirit of the holidays and always draws a considerable crowd. The Christmas Parade followed on December 4th and is a partnership between The Recreation Department and Economic Development event staff.